Agility for Marketing Dojo

Why this Dojo?

In just few hours, your executives / leaders will understand key Marketing Agility principles, learn how to apply them, and practice these principles in exercises relevant to their unique business context. The “dojo” approach is designed to achieve profound yet rapid growth.

What is an Executive Leadership Dojo?

“Dojo” refers to a new way of leadership enablement, coaching, and training. It is based on the training principles used in Japanese martial arts including mindfulness / awareness, deep understanding of principles, and real practical experiences all within the context of deep respect for people and their environment. This approach focuses on the needs of the participant (rather than general knowledge) to achieve profound yet rapid growth. Dojo’s often include four components:

  • Zazen “Reflection”: Gaining a deeper understanding
  • Kata “Form Training”: Learning & deconstructing a specific pattern / knowledge
  • Randori “Sparring”: Practical exercises (in pairs with peers)
  • Kamae “Stance”: Setting a new mental and physical posture (readiness for change / action)

Dojo Topic: Agility in Marketing

This half-day Dojo will focus on the relevant principles contained in Agile Marketing Manifesto:

  • Validated learning over opinions and conventions
  • Customer focused collaboration over silos & hierarchy
  • The process of customer discovery over static prediction
  • Responding to change over following a plan
  • Many small experiments over a few large bets

Costs

This workshop costs $100 CAD per person / minimum 10 participants (includes cost of materials for exercises / activities)

Additional as-needed costs covered by the client (can be provided at additional cost):

  • Dojo location ideally away from all distractions (provided by the client)
  • Any food / drinks / treats provided during the workshop
  • Facilitator / trainer travel, room, board, and related

Next Steps

Please contact us to schedule the workshop.

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