Product Service Design Sprint

WHY this Workshop?

Evolve your product / service design in just 5 days! This “sprint” is the fastest, easiest, and most fun way to… choose your next product / service, to accelerate evolution of your current product / service offering, to address a significant product / service problem, or just to stimulate and innovate a stagnant product / service.

Most valuable, as part of this workshop we train and equip a leader in your organization on HOW to deliver this workshop in the future. We teach you “how to fish” and apply this in the future to tackle the next big challenge.

Please Note: This sprint is based on Product Design Sprint approach developed by Google Ventures.

HOW does it work?

Prerequisites for this Sprint
(provided by client or via Product / Service Strategy Sprint)
- Clear holistic and comprehensive personas for key customer segments
- Clear product / service definition relevant and emotive to target persona
- Product / service narrative relevant and emotive to target persona
- Cross functional team with 5 committed days (7 days for the leader)
Pre-Planning & Leader Training [Leader only]
- Session purpose, overview, format, logistics, setup, and formal invitation
- Detailed workshop run-through focusing on leader facilitation
- Outcome: Workshop readiness and clear purpose
Day 1: Understand the Big Challenge [team of 6 to 20 people]
- AM: Map out the customer experience / context / environment
- PM: Build a depth of shared knowledge between all team members
- Outcome: Decide on the biggest challenge (problem or opportunity) to tackle
Day 2: Brainstorm and Select Best Solution Ideas [team of 6 to 20 people]
- AM: “Ideation Avalanche” where hundreds of solution ideas are board
- PM: Initial conceptualization of 10+ great ideas (e.g. sketches)
- Outcome: Create a wide and rich spectrum of solution ideas
Day 3: Develop Best Ideas [team of 6 to 20 people]
- AM: Develop best ideas through customer experience storyboards
- PM: Discuss and vote on the best 3+ ideas
- Outcome: Pick the 3+ best ideas to prototype
Day 4: Rapid Prototyping of Best Ideas [team of 6 to 20 people]
- AM: Develop prototypes for best ideas
- PM: Finish prototypes and develop scripts for Customer Interviews
- Outcome: Idea prototypes are ready for customer test
Day 5: Test Prototypes with Real Customers [team of 6 to 20 people]
- AM: Test the prototypes with 5+ customers
- PM: Review findings and decide on the best solution to implement
- Outcome: Identify the best 1+ solution for the Big Challenge
Post-Planning & Leader Training [Leader only]
- Workshop retrospective and leader training
- Collaboratively produce final version of all resulting work and decisions (draft version is available right after Day 5 of the workshop).
- Outcome: All final documentation and assets

WHO should participate?

Product Managers / Owners responsible for the product / service vision and direction
Marketing and Sales Leads / Managers / Team Members responsible for promoting and selling the product / service
Business Insights Leads / Managers / Team Members responsible for customer and business insights critical to make business decisions
User Experience Leads / Managers / Team Members responsible for customer experiences
Implementation and delivery Leads / Managers / Team Members responsible for creation and delivery of the product / service
At least one ultimate decision makes (e.g. Product / Service Director) who can enter the stage in a few critical times to direct key decisions

WHAT do I get out of it?

Clear, developed, and customer-tested product / service ideas and prototypes ready for market implementation
Hundreds of other product / service ideas that can evolve your product / service offering and drive incremental impact / profit
An engaged invigorated collaborative team of cross-functional leaders excited and ready to implement the product / service prototype
Most importantly, a Trained Leader in your organizations that can lead this workshop again in the future (including workshop templates and materials).

Logistics

For virtual workshop, we will provide online tools (Mural)
For on-site workshops, location is provided by the client (ideally a large boardroom)
The room must include a large wall / area minimum 10 meters wide (glass, whiteboard, wood, drywall or any combination) used to plan and visualize findings
Large boardroom table for discussion and collaboration
Breakfast, lunch, snacks are provided by the client