Product Service Strategy Sprint

WHY this Workshop?

Create your product or service strategy in just 3 days! This sprint is the fastest, easiest, and most fun way to define your target customer, to define your product / service, and to create a powerful narrative that will effectively promote your product / service to your target customer.

Most valuable, as part of this workshop we train and equip a leader in your organization on HOW to deliver this workshop in the future. We teach you “how to fish” and apply this to future business needs.

HOW does it work?

Prerequisites for this Sprint
- Current Product / Sales Information
- Current Customer Information
- Cross functional team with 3 committed days (5 days for the leader)
Pre-Planning & Leader Training [Leader only]
- Session purpose, overview, format, logistics, setup, and formal invitation
- Detailed workshop run-through focusing on leader facilitation
- Outcome: Workshop readiness and clear purpose
Day 1: Understanding customers & their motivations [team of 6 to 15 people]
- AM: Customer Segment Persona development (both existing and opportunity)
- PM: Customer Empathy Map development
- Outcome: Clear holistic understanding of the customer
Day 2: Defining your Product / Service [team of 6 to 15 people]
- AM: Discover initial product / service definition for relevant Customer Persona
- PM: Evolving product / service definition increase relevance and motivation
- Outcome: Clear holistic understanding of the product / service
Day 3: Creating Product / Service stories [team of 6 to 15 people]
- AM: Product / service narrative (via storyboard) development
- PM: Storyboard presentation to 3-5 customers for feedback
- Outcome: Powerful, relevant, and customer-tested product / service narrative
Post-Planning & Leader Training [Leader only]
- Workshop retrospective and leader training
- Collaboratively produce final version of all resulting work and decisions (draft version is available right after Day 3 of the workshop).
- Outcome: All final documentation and assets

WHO should participate?

Product Managers / Owners responsible for the product / service vision and direction
Marketing and Sales Leads / Managers / Team Members responsible for promoting and selling the product / service
Business Insights Leads / Managers / Team Members responsible for customer and business insights critical to make business decisions
User Experience Leads / Managers / Team Members responsible for customer experiences
Implementation and delivery Leads / Managers / Team Members responsible for creation and delivery of the product / service
At least one ultimate decision makes (e.g. Product / Service Director) who can enter the stage in a few critical times to direct key decisions

WHAT do I get out of it?

Prioritized, holistic, and comprehensive Personas for your key Customer Segments prioritized based on value / opportunity (11 X 17 posters including confirmed demographics, psychographics, typical contexts, typical behaviours, empathy map, and their motivation to acquire your product or service).
Clear Product / Service Definition that’s most relevant and emotive to the highest opportunity customer segment (11 X 17 poster including clear benefit hypothesis, competitive differentiator(s), and preliminary description for top-funnel TOFU, middle-funnel MOFU, and bottom-funnel BOFU communications).
Product / Service narrative via Commercial Storyboard (1 per product / service) to be used as guideline for targeted customer segment communications and ads (11 X 17 poster including a relevant storyline, relevant context, and strong emotive call to action).
Most importantly, a Trained Leader in your organizations that can lead this workshop again in the future (including workshop templates and materials).

Logistics

Location is provided by the client (ideally a large boardroom)
The room must include a large wall / area minimum 10 meters wide (glass, whiteboard, wood, drywall or any combination) used to plan and visualize findings
Large boardroom table for discussion and collaboration
Breakfast, lunch, snacks are provided by the client